These advertisements are part of an ongoing brand awareness campaign for Misseldine Ziga Ltd. which appear in Zee Magazine quarterly. To quote the British Library, Zee Magazine is:

"A glossy lifestyle magazine targeting second and third generation Asians. Includes features on music, Bollywood, fashion and beauty, health and finance, and food, as well as Zee TV listings. Established 2004. London: Profile Pursuit Ltd".

The Misseldine Ziga Ltd. crest, logo and quotes which appear in each advertisement were provided by the client.