A graphic novel effect to be precise. If you followed the Comic Book Panel in 5 Minutes tutorial, than this is along similar (although a little grungier) lines. Part one of this tutorial uses only the helicopter photograph, part two adds in the aerial city shot.

Having seen this effect whilst browsing random websites, I thought i'd see if I could recreate the look. Photoshop makes this very easy to achieve. The original photograph was taken by Andrew Semansco and can be found on Flickr. Here is how to create the comic book version in 5 minutes.

A replacement for the original, flash-based, Misseldine Ziga website. The new design carries over the "slideshow feel" from the old site, but gives it a more up-to-date look.

The site features a semi-transparent navigation system, which changes from light to dark depending on the background image below.

These advertisements are part of an ongoing brand awareness campaign for Misseldine Ziga Ltd. which appear in Zee Magazine quarterly. To quote the British Library, Zee Magazine is:

"A glossy lifestyle magazine targeting second and third generation Asians. Includes features on music, Bollywood, fashion and beauty, health and finance...